USA Tourism is taking center stage with new advertising campaigns, as the Illinois Office of Tourism and Brand USA team up with Expedia Group travel media network to drive global awareness and boost travel to the United States. These partnerships leverage the full spectrum of Expedia Group advertising channels, including on-site ads, its B2B network, and innovative offsite opportunities such as out-of-home placements, social media campaigns, and connected TV ads.
Expedia Group travel media network aims to serve as a comprehensive advertising platform, providing destination marketing organizations with the tools to reach high-intent travelers through global reach, detailed traveler insights, and cutting-edge media capabilities. Through these efforts, both Illinois and Brand USA seek to attract a broader audience, positioning the U.S. as a top travel destination.
By June 2024, the campaign had driven nearly $27 million in gross bookings, generated 16 million impressions, and received 40,000 page views in the
U.S. alone. This impressive performance underscores the power of leveraging digital media and strategic partnerships to attract travelers.
The campaign highlights the following elements:
In addition, Brand USA will be one of the first destination marketing organizations to use Travel Shops, a groundbreaking feature on the Expedia app. This first-of-its-kind shoppable storefront enables creators and brands to share their travel recommendations, highlighting must-see experiences, accommodations, and activities. Travelers can browse these curated selections and book their trips directly through the app, offering an innovative, immersive way to plan and experience U.S. travel.
Through these partnerships, Expedia Group is demonstrating its ability to provide destination marketing organizations with an unparalleled combination of global reach and deep traveler insights. These campaigns not only help to promote travel to Illinois and across the U.S. but also provide an innovative model for how tourism boards can
use digital platforms to connect with high-intent travelers in both domestic and international markets.
The combination of targeted digital content, custom microsites, in-person events, and travel agent outreach highlights the expansive toolkit available to marketers through Expedia Group travel media network. Whether through dynamic video campaigns or personalized travel itineraries, these initiatives are designed to elevate the U.S. tourism experience, making it easier for global travelers to discover and book their perfect trip.
By tapping into Expedia vast network and its ability to integrate advertising across platforms, Illinois Tourism and Brand USA are leading the way in creating impactful, far-reaching campaigns that showcase the very best of what the U.S. has to offer. These efforts not only drive economic growth through increased tourism but also reinforce the U.S. position as a top global destination for travelers from all walks of life.
Source: Tourism Africa