Tourism Month is celebrated annually in September, and provides a heightened month-long focus on the importance of the sector to the South African economy. It features themed activities that are aligned to the United Nations World Tourism Organisation’s (UNWTO) World Tourism Day celebrations.

This global observance day by The United Nations World Tourism Organisation aims to foster awareness of tourism’s social, cultural, political and economic value and the contribution that the sector can make towards reaching the United Nation’s Sustainable Development Goals.

Tourism Month encourage South Africans to travel domestically to sustain jobs and support the recovery of tourism in line with the Tourism Sector Recovery Plan.

Source: South African Government News Agency