Kuruman: Technological advancements, including the shift to digital radio, should not exclude rural and underprivileged communities, according to Deputy Minister in the Presidency, Kenny Morolong. Speaking at the Northern Conference of the National Community Radio Forum (NCRF) in Kuruman, Morolong emphasized the need for inclusivity in technological progress.
According to South African Government News Agency, new innovations in Digital Audio Broadcasting (DAB), internet radio, and mobile-based radio services offer increased accessibility and interactivity. However, the Deputy Minister highlighted the importance of ensuring that these advancements do not leave behind those in rural and underprivileged areas who continue to rely on traditional radio as their primary information source.
Morolong underscored the critical role of media in communication, education, and empowerment, noting its significance in strengthening democracy and ensuring accountability in South Africa. He remarked on the historical importance of radio during the anti-apartheid struggle when it provided an alternative voice amid restrictions on mainstream media.
In post-apartheid South Africa, the community radio sector has expanded, reflecting the nation’s linguistic and cultural diversity. Morolong acknowledged that as South Africa marks 30 years of Freedom and Democracy, it also celebrates three decades of community media, 102 years of broadcasting, and 21 years since the establishment of the Media Development and Diversity Agency (MDDA).
Community radio, he explained, is a distinct sector within broadcasting, owned and controlled by communities and independent of commercial interests. It has adapted to technological advancements while maintaining its deep roots in local communities. South Africa currently has approximately 285 licensed community radio stations serving diverse geographical, religious, and cultural interests in various languages.
Despite this growth, challenges persist, particularly for stations serving poor, rural communities. The struggle for financial survival often detracts from their mandate to improve community involvement and enhance programming quality and relevance. The reliance on advertising revenue can limit opportunities to diversify income streams through sponsorships, membership fees, and community donations.
Morolong emphasized that sustainability in community radio should encompass not only finances but also good governance and quality programming. The Presidency is committed to supporting the MDDA in its mission to promote access, ownership, diversity, and the use of marginalized languages and communities.
He also highlighted the role of the NCRF as a collective voice advocating for the rights and sustainability of community broadcasters. The government values the NCRF’s efforts and seeks to strengthen partnerships with media stakeholders to build a robust, independent, and sustainable community broadcasting sector.
Furthermore, Morolong mentioned that the Government Communication and Information Service (GCIS) has pledged to utilize community media, particularly community radio, to disseminate information about South Africa’s G20 Presidency. Under the theme ‘Solidarity, Equality, and Sustainability,’ community radio will help bring the G20 agenda and discussions to the public.