Pretoria: Deputy Minister in the Presidency Kenny Morolong has described the establishment of local community radio station, Pheli FM, as a beacon that has touched countless lives, offered hope and served as a trusted companion. The deputy minister, together with the Media Development and Diversity Agency (MDDA), handed over studio equipment at Pheli FM situated in Atteridgeville, west of Pretoria, on Friday.
According to South African Government News Agency, the new studio equipment is expected to improve the station's broadcasting and production capabilities and enhance the quality of its content while providing a more efficient working environment for presenters, volunteers, and producers. Celebrating 10 years on air this past December, Deputy Minister Morolong praised the station's fortitude in the challenging media landscape, emphasizing its critical role in community life.
Morolong highlighted Pheli FM's deep integration into the local community, acknowledging its understanding of local schools, small businesses, community organizations, religious centers, sports clubs, and young people seeking opportunities. He also noted the station's collaboration with residents in documenting the history of Atteridgeville, illustrating the station's close connection with the community it serves.
The deputy minister addressed the challenges faced by townships like Atteridgeville, including crime, unemployment, poverty, and limited opportunities, which are remnants of apartheid. He stressed the importance of media platforms that not only highlight these issues but also illuminate potential solutions and foster social cohesion.
Morolong commended Pheli FM for its active role in community development, training local youth as presenters, producers, and technicians, thus equipping them with skills for growth. He emphasized the critical role of community media in South Africa, noting that since the 2004/2005 financial year, the MDDA has funded 361 community radio and television stations.