Minister in the Presidency, Mondli Gungubele calls for public comments on a revised MAC Charter Sector Code

The Minister in the Presidency, Mondli Gungubele has published a notice in a government gazette (Gazette number 47804 ) calling on the public and interested stakeholders to work with the Marketing and Advertising Communication (MAC) Charter Council to make oral and written inputs to review the current MAC Sector Code.

The MAC Charter Council will be conducting virtual and physical public hearings to review the current Code from 20 January to 09 February 2023 in order to comply with the Department of Trade, Industry and Competition’s (thedtic) gazetted changes to the Statement 000; Statement 300 and Statement 400 of the Amended Generic Code of Good Practice of 31 May 2019.

The MAC Charter Council, which is directed towards ensuring that transformation in the sector, is promoted, monitored and reported on annually in line with the law in these sectors; Advertising and Communication practices in Media; Integrated Marketing Communication (IMC); Digital (Paid and Social); Public Relations, Out-of-Home; Experiential marketing; Content; Creative Agencies and Research companies and associations such as Black Agencies Network Association (BANA); AC(S)A, Loeries; SMARTIES; AMASA; Bookly; ADFOCUS, ASSAGAI, PRISMA and other affiliated industry awards.

The MAC sector council will also ensure consumer awareness to the public on all the Marketing, Advertising and Communication developments are communicated timeously over the next four years (2023-2026).

To make written and oral inputs as well as to access for information such as the MAC Sector Code, stakeholders are encouraged to visit GCIS website: www.gcis.gov.za.

Source: Government of South Africa