The Marketing, Advertising and Communication (MAC) Charter Council will host a Women’s Day event, an inspiring and empowering gathering dedicated to celebrating the achievements and contributions of women in the MAC Sector. The event is set to take place on 01 September 2023 at Inanda Polo Club in Sandton, Johannesburg under the theme, “Driving transformation and empowerment: Advancing women in the MAC sector”.

In the continuous spirit of the Women’s Month celebration, the event will feature insightful panel discussions and keynote speakers such as the Deputy Minister in the Presidency, Nomasonto Motaung and MAC B-BBEE Charter Council members. Attendees will be leaders and advocates of transformation and gender equity in the MAC sector such as the Commission for Gender Equality and the B-BBEE Commission as well as Journalism and Integrated Marketing and Communications students from Tshwane University of Technology representing the youth sector.

The MAC Charter Council believes that through strategic initiatives and collaborative efforts, it can stimulate valuable insight on discussions on women’s leadership within the sector. The MAC Charter Council is committed to positive change and fostering an environment that promotes gender equality, diversity and leadership within the MAC sector.

The panel discussants will also cover procurement challenges facing MAC women-owned business in the sector and possible interventions on broadening economic opportunities which are pivotal to the implementation of the MAC Charter.

Notes for the editor:

The MAC Charter Council was launched on 25 March 2022 and it is tasked with monitoring transformation of the sector by facilitating the implementation of the B-BBEE sector code. It has representatives from government, the regulators, MAC sector, women, and youth and organised labour, who are tasked to measure transformation progress made by the MAC sector.

The appointment of the MAC Charter Council is directed towards ensuring that transformation in the sector is promoted, monitored and reported on annually in line with the provisions of the Broad-based Black Economic Empowerment Act of 2003, as amended.

The MAC Charter Council is also responsible for providing guidance to the MAC Sector on matters relating to empowerment and B-BBEE which will be geared at achieving transformation including the implementation of preferential procurement specifically empowering 30% black women-owned businesses in the MAC sector.

Source: Government of South Africa