Langham Hotels Group, boasting over 150 years of heritage, has partnered with Asia leading MICE technology platform, HXE, to revolutionize global MICE venue online booking services. Announced in Shanghai, China, this marks the first global collaboration between HXE and the hospitality industry for MICE venue bookings.
Starting in September, companies from China and other parts of Asia will be able to book conference and business event venues at Langham hotels worldwide, including iconic locations like London, Toronto, New York, Boston, Los Angeles, Chicago, Melbourne, and Auckland, through HXE digital platform. This partnership promises streamlined, digitalized booking services along with a one-stop solution for online event planning.
As industries worldwide embrace digitization and AI-driven transformation, the hotel sector is at a pivotal moment, transitioning from room bookings to the digitalization of MICE services, a critical business segment. The collaboration between Langham and HXE exemplifies this
shift, heralding a new era for the industry as it adapts to the demands of the modern business environment.
China economic rise over the last two decades has seen companies across sectors like hardware, software, manufacturing, and supply chain enterprises evolve into global multinationals. With over 400,000 enterprise clients, HXE is well-positioned to meet the growing demand for international business events, enabling companies to host conferences, product launches, dealer meetings, exhibitions, and booth setups globally. HXE presence in Asia and the Americas, with future expansions planned in Europe, allows real-time connectivity with Langham global hotel network.
Langham Hospitality Group, renowned for its luxurious properties, continues to adapt to the changing times. From the prestigious Langham Hotel in London to their celebrated hotels in Auckland, Melbourne, New York, and Chicago, Langham presence in major business hubs makes it the ideal partner for HXE global digital MICE platform. As both teams
work towards rapid deployment, this collaboration could pave the way for a new infrastructure that seamlessly integrates digital and physical MICE services, supporting the next generation of global commerce.
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Source: Tourism Africa