KEETMANSHOOP – As the Keetmanshoop Agricultural, Industrial and Tourism Expo concluded, participating exhibitors shared their experiences, revealing a spectrum of outcomes ranging from beneficial exposure to suggestions for improvement.

According to NAMPA, several exhibitors reflected on their participation in the event held from 31 October to 04 November 2023 at the Westdene Stadium. Brian Titus, a Keetmanshoop-based contemporary artist, commended the expo for providing a platform that led to increased visibility and customer engagement. Titus, who took up artwork last year amid job scarcity, reported gaining customers from within Keetmanshoop and as far as Windhoek and Karibib. His work was recognized at the expo, earning him the first place award for small business outstanding stall.

Conversely, Nelson Nakale of Tokkie Leatherworks, who attended from Lüderitz, experienced modest sales. Nakale suggested improvements for future expos, such as waiving entrance fees to encourage spending at vendor stalls and more extensive marketing to attract attendees. He acknowledged, however, the value of information on government financial support for small businesses provided at the event.

Josias Ndhlovu, a South African representative from HSP Marketing, noted a downturn in customer turnout and sales compared to the previous year. Ndhlovu attributed this to the timing of the expo and recommended scheduling it closer to month-end when potential customers have more spending power. Additionally, he emphasized the need for better advertising to enhance the expo’s visibility and draw a larger crowd. HSP Marketing’s offerings at the expo included massage machines, multipurpose cleaning materials, and kitchen gadgets.

These varied experiences encapsulate the challenges and opportunities trade expos present to small businesses and entrepreneurs, highlighting the importance of event timing, marketing, and accessibility in maximizing their potential benefits.